YWCA Knoxville and the Tennessee Valley | Special Events

Domestic Violence Awareness Month

What is Domestic Violence Awareness Month?

For over 35 years, YWCA has been offering a wide range of services to victims of domestic violence, including: culturally specific services for immigrant, refugee and BIPOC communities; referrals to partner organizations and shelters; referrals to YWCA’s transitional housing programs; court- and community-based advocacy; crisis intervention; safety planning and danger assessment; and tangible assistance with housing and other essential basic needs.

Domestic violence does not discriminate and can affect anyone, regardless of culture, race, age, income, education, religion, or sexual orientation. YWCA is committed to providing services to victims of domestic violence all year, but focuses advocacy efforts in the community during the month of October in recognition of the national Domestic Violence Awareness Month campaign. This October, YWCA Knoxville and the Tennessee Valley launches its 8th annual Domestic Violence Awareness Month campaign. All October long, YWCA will conduct educational trainings through Domestic Violence 101 sessions, painting the streets in purple ribbons and partnering with local businesses through percentage nights.

Wear Purple With YW!

Join YWCA in wearing a "We Believe You" shirt all year long in recognition of Domestic Violence Awareness Month. Add to your purple wardrobe with these tees available for purchase here! Over 30% of the proceeds are donated back to YWCA to support our life-saving domestic violence support services.


2021 Proclamations

We are thankful for local and national leaders releasing proclamations recognizing October as Domestic Violence Awareness Month! Click on each of the following to view their proclamation.

Peer-to-Peer Crowdfunding Campaign

This year, friends created their own online campaigns to help crowdfund donations for YWCA's life-saving domestic violence services. Personal campaigns can be created all year long here! If you have any questions on how to create a Peer-to-Peer cause, contact Marina Taylor, Director of Development, at mtaylor@ywcaknox.com.

Outreach and Education

YWCA advocates led in-person and virtual Domestic Violence 101 trainings to educate community members. Trainings are available year round! Interested in taking part? Please contact Marina Taylor, Director of Development, at mtaylor@ywcaknox.com.

All month long, YWCA took part in their annual Purple Ribbon Campaign around downtown Knoxville and at Jackson Square in Oak Ridge. Photos were shared on social media with #YWeBelieveYou.

Additionally, the City of Knoxville joined in support by lighting the Convention Center Pedestrian Street Bridge Purple from October 11th-October 15th!

Percentage Nights

YWCA is incredibly grateful to each 2021 percentage partner shown below!

Chipotle- 71701 Cumberland Ave, Knoxville, TN 37916

Cinnaholic 9450 South Northshore Drive, Knoxville, TN 37922

Cruze Farm- 445 S. Gay Street, Knoxville, TN 37902

Papa Murphy's- ALL Knoxville locations!

PostModern Spirits 205 West Jackson Avenue #205, Knoxville, TN 37902

Purple Hearts Social Media Campaign

Thank you for taking a stand against domestic violence by sharing YWCA's DVAM Hearts on your social media platforms to say #YWeBelieveYou to survivors and victims. Together, we can stop the cycle of domestic violence.

2019 WeBeliveYou

2020 Highlights

We Believe You Pledge

Thank you to all our staff, board, friends and partners for joining us in the "We Believe You" pledge. Take a look at our video below!

Take the "We Believe You" Pledge Today!
We know that 1 in 3 women will be a victim of domestic violence and because of this, join YWCA in pledging to take a stand against domestic violence. Pledge to listen to victims and survivors. Pledge to amplify the voices of victims, survivors, and advocates. Pledge to say "I believe you."

2019 Highlights

City and County Proclamations

Awareness Campaigns and Candlelight Vigils

Talk and Toast with Ellen Reid

Oak Ridge Coordinated Community Response Breakfast